Personalized and Non-Personalized Email
Sometimes, you need to send a marketing email or distribute a newsletter, you just need to send the same email to several contacts, but at the same time you would like to personalize that message, so it doesn’t look like an automated bulk email.
There are two methods to send bulk email to multiple recipients - personalized and non-personalized.
Personalized Email
Personalized messages are sent independently of each other and are indistinguishable from regular non-bulk email.
The huge advantage of personalized email is that every message may be individually crafted for the recipient. It is not just the ability to insert the recipient’s name - it is full control over the message content.
People generally feel better when they receive personalized messages, especially when they’re greeted with their name, not with “Dear Customer”, and it is nice to personalize messages to show respect to your recipients.
Personalized email marketing messages are more likely to be opened than general emails (the statistics show that personalized emails received 47% higher open rates and 90% higher click through rates than emails that were not personalized).
Using personalized email marketing enhances your corporate reputation. It is the contrary of spam.
Non-Personalized Email
Non-personalized method allows to send the same message to the list of addresses. According to bulk email speed tests, non-personalized email may be sent 15 to 250 times faster than personalized email.
The gain in speed is more dramatic when you have a slow modem connection, but even at fastest connection speeds, non-personalized mailing is still 15 times faster than personalized one.
Spam filters may throw away all non-personalized messages, and therefore it is safer to use personalized message.
We recommend using personalized messages whenever possible. Even if it takes 2-3 hours to send, it is worth it.
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