Direct Email marketing gained a large accessibility because of its remarkable benefits:
Cheap - Email Marketing Software is a low cost tool for get new customers and maintain relation with them. There isn’t any other substantial cost except for cost of Bulk Email Marketing software and Internet connection.
Flexibility - You can communicate with your consumers any time you want from your home or office. Further you can schedule the time when your customer should receive the mail. Also you can update and change the email’s content easily.
Measurable - Email Marketing Software allows marketers to measure the results and quantify the Return on Investment.
Liberty - E-mail marketing allows the consumer the liberty to response at their convenience. It also gives them complete freedom in choosing to respond if they want to.
One of the easiest ways to set up your email marketing campaign is by using email marketing software. Many people assume that they need to be Web savvy or programming literate to run a successful email marketing campaign. This is not the case however. Most software programs are very basic so that even a computer novice can figure them out successfully.
There are a lot of software packages currently available on the Web. Each of these provides various features:
Mailers and Finders - These tools send out emails and help you to collect potential customers by collecting email addresses.
Autoresponders - Autoresponders automatically answers email requests for you. You can set them up to market your product and services.
Subscriber - This software can automatically subscribe people that visit your site to your mailing lists.
Verifiers and Managers - These programs verify email address lists and also organize email address lists and remove bad addresses.
Reporting and Tracking - These programs allow you to track statistics, for instance: the number of customers that open and click through your emails. Also you can create every week or month reports that let you know if your marketing campaign is successful.
If you plan to succeed in today?s technologically advanced marketplace, it is vital you have the right tools in place. Email marketing software will help ensure that you have the right tools to market your products and services to global customers effectively and efficiently.
With an email marketing software you can:
The mailing lists can be a useful tool in promoting your web site and products. An email marketing software will help you not only configure one or more emailing lists but also manages subscriptions and unsubscriptions, user profile details, bouncebacks. In this way your work become easier.
An email marketing software can help you to create visually stunning newsletters, promotional emails and flyers in no more than 10 minutes.
With an email marketing software, you can send a mass of e-mails just pushing one button. For this you need to activate the receiver list, copy the body message and send the newsletters.
It’s impossible to subscribe manually every person who wants to receive your newsletter and then to write a thank you message. In this case an email marketing software can help you. You can use autoresponders, automatic subscription and unsubscription. Also, you can operate every change in subscribers profiles.
]]>There are two methods to send bulk email to multiple recipients - personalized and non-personalized.
Personalized messages are sent independently of each other and are indistinguishable from regular non-bulk email.
The huge advantage of personalized email is that every message may be individually crafted for the recipient. It is not just the ability to insert the recipient’s name - it is full control over the message content.
People generally feel better when they receive personalized messages, especially when they’re greeted with their name, not with “Dear Customer”, and it is nice to personalize messages to show respect to your recipients.
Personalized email marketing messages are more likely to be opened than general emails (the statistics show that personalized emails received 47% higher open rates and 90% higher click through rates than emails that were not personalized).
Using personalized email marketing enhances your corporate reputation. It is the contrary of spam.
Non-personalized method allows to send the same message to the list of addresses. According to bulk email speed tests, non-personalized email may be sent 15 to 250 times faster than personalized email.
The gain in speed is more dramatic when you have a slow modem connection, but even at fastest connection speeds, non-personalized mailing is still 15 times faster than personalized one.
Spam filters may throw away all non-personalized messages, and therefore it is safer to use personalized message.
We recommend using personalized messages whenever possible. Even if it takes 2-3 hours to send, it is worth it.
Build and permanently enriching the email list
Upload your custom data. Whether your list is in Excel?, MS Outlook?, ACT!?, Palm? or any other text-based format, the Email List Management will help you get your data uploaded quickly into your account.
Keep your email lists clean The visitors to web sites are protecting themselves by using temporary or false e-mail addresses. Fake email addresses cause problems as they quickly fill up your database.
Unsubscribes processing ? Every email sent need to have unsubscribe instructions. Don’t send emails to recipients who have opted not to receive emails from you.
De-duplicate your e-mail list. Do not email someone twice in the same campaign.
Create List Filters. Perhaps you want to send a special issue just to clients in a specific region, or maybe you prefer to send separate versions of newsletter to different subscriber segments, in these cases can create multiple filters.
Manage bounces. You can specify the interval (in days) to wait before trying to re-send to a bounced email address. For example, if the interval is 2 days, the message will be sent again to the email address in 2 days. If the email bounces the second time, the address will be moved to the bounced list.
Managing spam accusations, that with mass email are almost inevitable.
If the contact list is bigger and bigger, it’s a good sign: your business is growing stronger and you’re making more money. But in the same time you can not continue to trust exclusively on your email clients’ options to send mass email. You need an email marketing software.
]]>There are two tracking methods. The first way requires a software installation in the user’s machine. When messages are sent, only the unique GIF names are downloaded from the tracker’s servers. The second method is to route the message through the tracker’s server by adding a suffix to the address. This method works with any computer and any e-mail client or Web browser.
In the Email Tracking Report you may viewing the stats:
Some e-mail marketing tools include tracking as a feature. When you send a tracked e-mail message as a simple text message or a graphical html message, the e-mail marketing system may embed a tiny, invisible tracking image within the content of the message. When the recipient opens the message, the tracking image is referenced. When they click a link, another tracking code is activated. In each case a separate tracking event is recorded by the system. These response events are collected every time in a database, authorized the e-mail marketing software to report metrics such as open-rate and click-through rates.
Some e-mail applications, employ a read-receipt tracking mechanism. Email read receipts are feature of the messaging system and need to be requested by the message sender and confirmed by the message recipient. They are used to verify if an important message has been read.
However, it doesn’t mean you will get an email in return. Not all e-mail applications support the read receipt option, in addition your recipients are not forced to click the notification button . Many of them may consider this system inconvenient, invasive.
]]>Sometimes people are so bitter to catch the spammer that they go on carelessly accusing innocent persons.
One important detail is that the 2003 Can Spam Law does not classify spamming as an illegal practice. You can send unsolicited bulk email as long as you observe the forementioned rules. Ultimately, think geographicaly: what is illegal in some states (or countries) is not outlawed by others.
]]>A high bounce rate can have a negative impact on your delivery rate. If your IP address is associated with too many ?unknown user? bounces at a particular ISP, you risk being blacklisted or blocked by that ISP. So, keeping your list clean of unknown users is an important step to your e-mail delivery success.
It seem to be impossible to eliminate bounces, but it is important to reduce their number. In this context, the following activities will help you to manage and reduce bounces.
It is unprofessional to email your customer multiple copies of the same message. Even though many duplicate addresses are the result of double entries by your customers, these people often become so irritated by receiving multiple messages that they unsubscribe from your list altogether.So, it’s very important to remove duplicates from your email list. To delete duplicates, sort your database. If the same e-mail address appears for different names, delete them automatically using your email software functions.
If your customers subscribed themselves to your email list, they should be able to go out without big efforts. In this context you need to make it easy to unsubscribe. You can do this using an email software that, when receiving an unsubscribing option, operates it automatically. The best way to send confirmation is via email. You can include there a short inquiry form (not required) about the reasons of the unsubscription. It’s important to have unsubscribing requests before you send out your next newsletter.
]]>In our days, this two-faced plain text/HTML trick is the standard used in most newer e-mail programs. The e-mail message includes both plain text for old programs and HTML for the newer programs. Of course, the message is more than twice as long as a result, but both recipients can read the message.
Too frequent emails is not a good strategy, it’s better to limit yourself to regular high quality unique content emails (once a month). In this way, your customers will expect your email newsletter (decreasing the chances you’ll get marked as spam) and if you’re doing a good job even look foreword to it. Give them a new content every time, don’t just change some words around and expect them to be interested.
Be careful with what you write in the To:, From:, and Subject: fields. A big mistake is to hide or change your identity in the From: field. That could confuse your subscribers, believing that they are spammed. The Subject: field should be correctly spelled, there you have to remind the user who you are.
It is possible that your customer feel more motivated receiving a personalized email. But the newsletter should not become too personal. People that haven’t heard much about you could feel you violate their intimacy. Also, you can spell the name of your client wrong, in this way they’ll feel discomforted.
]]>Autoresponder is an utility that automatically replies to e-mail messages with a pre-written response when that e-mail comes into a specific e-mail address. The Autoresponders can be used by individual persons and also by Web sites that need to respond to user e-mails automatically. An individual may use an autoresponder to inform the sender that he is out of the office and will reply in one week; an enterprise may use an autoresponder in response to a newsletter subscription request or subscription cancellation, to thank for posting a comment, voting.
An email software can use an autoresponder to allow users to get more information on a certain product, that you don’t want to detail in the newsletter body. The little secret about autoresponders is that you should let your subscribers understand that they receive an automatic generated message. A phrase like please do not reply to this message will help to do this.
The autoresponders should be friendly and personalized messages. You know, how the people like to see and hear your their names. But don’t exaggerate use the name sparingly in your emails. Make it naturally by placing it in sentences that are more personal in nature.
]]>The email list rental is a recognized and accepted practice in email marketing. Owners of address lists will send an email to their list on your behalf. In this case, the owner send the emails, so you never will see the list. The prices are among $20 and $40 per thousand unique email receivers. You pay the list owners per every emailing campaign. The list owners will not reveal the recipients to you.
But if you want to buy this list you can to talk directly to the list manager that works for the list owner. The problem is that the manager can try to sell you a bad list. Choosing an email list manager take into consideration his reputation, experience. Your list manager should be experienced in the email space. Five years’ email experience is a minimum. Be sure that your list meets all requirements before your data card hits the market.
If you want a targeted list, you should speak with a list broker. He will intermediate the transaction. The advantages are that:
Your email list broker have to be an experienced multi-channel list broker because the most productive marketing programs combine email, direct mail and telemarketing. Only an email list broker who knows the space inside and outside by arranging rentals every day can give you the guarantee to avoid low-quality lists and compliance violations.
You can always buy or rent email lists, but this isn’t always the best strategy. Opt-in email lists (people who ask you to send them information) are the safest, the most effective, way for marketing purposes, and you have a guaranteed target audience.
“Opt-In” Direct Email is the practice to send commercial email to recipients that have approved of commercial email. If you really want to try bulk email marketing but do not want to send unsolicited bulk email, consult a company that specializes in direct email.
These opt-in lists are targeted email lists which offer marketers a “politically correct” way to reach their target audience on the net. Not only will your offer be sent to a targeted list, you won’t have to worry about flames and ISP cancellation.
Although this targeted direct email marketing is more costly than unsolicited bulk email, it is considered to be more effective. It is quickly becoming one of the most powerful Internet marketing methods available.
The term “Opt-in” means that the recipients have signed up to receive emails voluntarily, and implies that the Bulk Email is not Spam. This restriction does not allow when sending mail to Client’s mailboxes hosted on the Service Provider Network. Service Provider has measures to prevent Bulk Email from being sent out from its servers, and any attempt to send such Bulk Email will be prevented and may result in interruption and/or termination of Client’s Email Services. Attempts to circumvent this Bulk Email restriction by breaking up bulk mailings over a period of time or by sending from multiple email accounts will itself be considered a violation of this policy.
Moreover, the Service Provider Network is not set up to process bounce messages for Bulk Email. Therefore, Client may not send Bulk Email from third-party networks using a return address that is hosted on the Service Provider Network, unless Client takes extreme care to prevent more than 100 bounce emails from arriving to the Service Provider Network as the result of sending Bulk Email from a third-party network.