Email Newsletter Software
An e-mail newsletter campaigns is an effective way for your businesses to generate increased sales and increase company loyalty. It allows to stay in touch with your current customers and bring in new clients. An e-newsletter lets you:
- advertise new products and services to existing customers
- promote brand knowledge and keep your company top-of-mind
- engage potential sales leads that sign up
- get suggestions and feedback about potential new offerings
- distribute updates on the latest events at your organization
- invite people to upcoming events.
Newsletter Software features include:
- Full graphical HTML editor for graphical emails.
- Text alternative for recipients with HTML turned off.
- Full tracking facility to record respondents that:
- Open the email
- Click through to a website
- Click on different links
- The ability to create new lists depending upon what link a recipient clicked on.
- Double opt-in to meet best practice and full legal compliance.
- Number of different templates.
- Full campaign personalization and segmentation.
- Automated subscribe and unsubscribe management.
- Full bounce-back management.
- Ability to port data from other sources to build email list.
Send HTML and Plain Text E-Mail Simultaneously
In our days, this two-faced plain text/HTML trick is the standard used in most newer e-mail programs. The e-mail message includes both plain text for old programs and HTML for the newer programs. Of course, the message is more than twice as long as a result, but both recipients can read the message.
Do not abuse your customer
Too frequent emails is not a good strategy, it’s better to limit yourself to regular high quality unique content emails (once a month). In this way, your customers will expect your email newsletter (decreasing the chances you’ll get marked as spam) and if you’re doing a good job even look foreword to it. Give them a new content every time, don’t just change some words around and expect them to be interested.
Don’t Look Like a Spammer
Be careful with what you write in the To:, From:, and Subject: fields. A big mistake is to hide or change your identity in the From: field. That could confuse your subscribers, believing that they are spammed. The Subject: field should be correctly spelled, there you have to remind the user who you are.
Be attentive with the personalization
It is possible that your customer feel more motivated receiving a personalized email. But the newsletter should not become too personal. People that haven’t heard much about you could feel you violate their intimacy. Also, you can spell the name of your client wrong, in this way they’ll feel discomforted.
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