Email Marketing Software Features
Several important features that should be available in e-marketing software products are:
Personalization
Personalization is one of the most important features of a quality email marketing software package. It ensures better open and click-thru rates. Some more advanced email marketing software, offers “if-then” personalization for users who want to get the maximum personalization, which many consider important to maintain exceptional customer relationships.
Web Based vs. Computer Based
Generally the email marketing software have to be downloaded on your computer in order to use them. The main inconvenience is that you have to use the same computer each time you want to send your newsletter.
Integration with existing applications and databases
To be most effective, your email marketing software should offer you the ability to import data from existing applications and databases like SQL Server, Oracle, MySQL, Access and Excel. Also, it is very useful that it can be integrated with popular email clients like MS Outlook.
Automatic Subscribe and Unsubscribe Option
People need to be able to opt-in (subscribe) to your newsletter Double opt-in is recommended. That means you ask them to confirm their subscription via email.
Multi-threaded Sending
Delivers several messages at the same time, rather than one after the other. It is definitely worth getting if you have big lists.
Database Query
This option allows you to apply various filters to your data base. You can select the persons of a certain age, or location for a specific emailing campaign.
Bounceback Management
The email software must manage bouncebacks automatically, detecting whether the addresses don’t work because a permanent or temporary problem, and deciding when to remove them from the list.
Email Tracking Software
An important features of a bulk email marketing software is to track the persons who actually open your email, the ones who click through or the ones who forward it to somebody else.
Duplicate removal
It is important, especially in programs that import data from elsewhere. Most have this feature.
Listserver functions
This software are included in some programs. These check incoming mail from specified POP e-mail boxes, and handle subs and bounced e-mails automatically.
Autoresponders
Scan incoming e-mail for keywords in the subject line or the body, and then send out pre-written messages based on those keywords.
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