Email Marketing Software Category
Email Marketing Software
Email marketing today become one of the most effective and affordable marketing tool. Recent statistics show that email marketing campaigns are often more successful than traditional ones. They also cost much less than traditional advertising campaigns and are more successful. For this, you need nothing else than a computer, Internet connection and a reasonable email marketing software package.
Direct Email marketing gained a large accessibility because of its remarkable benefits:
Cheap - Email Marketing Software is a low cost tool for get new customers and maintain relation with them. There isn’t any other substantial cost except for cost of Bulk Email Marketing software and Internet connection.
Flexibility - You can communicate with your consumers any time you want from your home or office. Further you can schedule the time when your customer should receive the mail. Also you can update and change the email’s content easily.
Measurable - Email Marketing Software allows marketers to measure the results and quantify the Return on Investment.
Liberty - E-mail marketing allows the consumer the liberty to response at their convenience. It also gives them complete freedom in choosing to respond if they want to.
Benefits Of Email Marketing Software
One of the easiest ways to set up your email marketing campaign is by using email marketing software. Many people assume that they need to be Web savvy or programming literate to run a successful email marketing campaign. This is not the case however. Most software programs are very basic so that even a computer novice can figure them out successfully.
There are a lot of software packages currently available on the Web. Each of these provides various features:
Mailers and Finders - These tools send out emails and help you to collect potential customers by collecting email addresses.
Autoresponders - Autoresponders automatically answers email requests for you. You can set them up to market your product and services.
Subscriber - This software can automatically subscribe people that visit your site to your mailing lists.
Verifiers and Managers - These programs verify email address lists and also organize email address lists and remove bad addresses.
Reporting and Tracking - These programs allow you to track statistics, for instance: the number of customers that open and click through your emails. Also you can create every week or month reports that let you know if your marketing campaign is successful.
If you plan to succeed in today?s technologically advanced marketplace, it is vital you have the right tools in place. Email marketing software will help ensure that you have the right tools to market your products and services to global customers effectively and efficiently.
With an email marketing software you can:
- manage the emailing list
- build a newsletter
- send bulk emails
- instant feedback
Manage the Emailing List
The mailing lists can be a useful tool in promoting your web site and products. An email marketing software will help you not only configure one or more emailing lists but also manages subscriptions and unsubscriptions, user profile details, bouncebacks. In this way your work become easier.
Build a Newsletter
An email marketing software can help you to create visually stunning newsletters, promotional emails and flyers in no more than 10 minutes.
Send bulk emails
With an email marketing software, you can send a mass of e-mails just pushing one button. For this you need to activate the receiver list, copy the body message and send the newsletters.
Instant feedback
It’s impossible to subscribe manually every person who wants to receive your newsletter and then to write a thank you message. In this case an email marketing software can help you. You can use autoresponders, automatic subscription and unsubscription. Also, you can operate every change in subscribers profiles.
Personalized and Non-Personalized Email
Sometimes, you need to send a marketing email or distribute a newsletter, you just need to send the same email to several contacts, but at the same time you would like to personalize that message, so it doesn’t look like an automated bulk email.
There are two methods to send bulk email to multiple recipients - personalized and non-personalized.
Personalized Email
Personalized messages are sent independently of each other and are indistinguishable from regular non-bulk email.
The huge advantage of personalized email is that every message may be individually crafted for the recipient. It is not just the ability to insert the recipient’s name - it is full control over the message content.
People generally feel better when they receive personalized messages, especially when they’re greeted with their name, not with “Dear Customer”, and it is nice to personalize messages to show respect to your recipients.
Personalized email marketing messages are more likely to be opened than general emails (the statistics show that personalized emails received 47% higher open rates and 90% higher click through rates than emails that were not personalized).
Using personalized email marketing enhances your corporate reputation. It is the contrary of spam.
Non-Personalized Email
Non-personalized method allows to send the same message to the list of addresses. According to bulk email speed tests, non-personalized email may be sent 15 to 250 times faster than personalized email.
The gain in speed is more dramatic when you have a slow modem connection, but even at fastest connection speeds, non-personalized mailing is still 15 times faster than personalized one.
Spam filters may throw away all non-personalized messages, and therefore it is safer to use personalized message.
We recommend using personalized messages whenever possible. Even if it takes 2-3 hours to send, it is worth it.
Bulk Email Tracking Software
E-mail tracking is a method for monitoring your email delivery to your intended recipient. It is useful when the sender wants to know if the recipient actually received the e-mail, or if they clicked the links.
There are two tracking methods. The first way requires a software installation in the user’s machine. When messages are sent, only the unique GIF names are downloaded from the tracker’s servers. The second method is to route the message through the tracker’s server by adding a suffix to the address. This method works with any computer and any e-mail client or Web browser.
In the Email Tracking Report you may viewing the stats:
- Opens - let you know how many recipient opens your email message. In order to get true statistics, count opens only once. For example, there are people that don’t read their newsletter in the body message but prefer to open it in a preview window, or enlarge it into a full size window.
- Click Thru - let you know how many recipients click the link on your email message to your website. The effectiveness of this click is not so big. Only 5% of those who access the link buy a product. Some users click through by mistake, and don’t read any content, while others clicked the link mechanically All these are uncountable actions.
- Sales - allows to know how many recipients finally make the purchase originated from your email message. To do this you need to insert a tracking code into your order confirmation page .
- Bounce Back - allows to know how many “bad” email address are in your list and got bounced back from the server . You can set the email software to remove the bouncing addresses automatically after a number of consecutive bounces, because there are not reason to send emails to bad addresses.
E-mail marketing and tracking
Some e-mail marketing tools include tracking as a feature. When you send a tracked e-mail message as a simple text message or a graphical html message, the e-mail marketing system may embed a tiny, invisible tracking image within the content of the message. When the recipient opens the message, the tracking image is referenced. When they click a link, another tracking code is activated. In each case a separate tracking event is recorded by the system. These response events are collected every time in a database, authorized the e-mail marketing software to report metrics such as open-rate and click-through rates.
Read-receipts
Some e-mail applications, employ a read-receipt tracking mechanism. Email read receipts are feature of the messaging system and need to be requested by the message sender and confirmed by the message recipient. They are used to verify if an important message has been read.
However, it doesn’t mean you will get an email in return. Not all e-mail applications support the read receipt option, in addition your recipients are not forced to click the notification button . Many of them may consider this system inconvenient, invasive.
Email Newsletter Software
An e-mail newsletter campaigns is an effective way for your businesses to generate increased sales and increase company loyalty. It allows to stay in touch with your current customers and bring in new clients. An e-newsletter lets you:
- advertise new products and services to existing customers
- promote brand knowledge and keep your company top-of-mind
- engage potential sales leads that sign up
- get suggestions and feedback about potential new offerings
- distribute updates on the latest events at your organization
- invite people to upcoming events.
Newsletter Software features include:
- Full graphical HTML editor for graphical emails.
- Text alternative for recipients with HTML turned off.
- Full tracking facility to record respondents that:
- Open the email
- Click through to a website
- Click on different links
- The ability to create new lists depending upon what link a recipient clicked on.
- Double opt-in to meet best practice and full legal compliance.
- Number of different templates.
- Full campaign personalization and segmentation.
- Automated subscribe and unsubscribe management.
- Full bounce-back management.
- Ability to port data from other sources to build email list.
Send HTML and Plain Text E-Mail Simultaneously
In our days, this two-faced plain text/HTML trick is the standard used in most newer e-mail programs. The e-mail message includes both plain text for old programs and HTML for the newer programs. Of course, the message is more than twice as long as a result, but both recipients can read the message.
Do not abuse your customer
Too frequent emails is not a good strategy, it’s better to limit yourself to regular high quality unique content emails (once a month). In this way, your customers will expect your email newsletter (decreasing the chances you’ll get marked as spam) and if you’re doing a good job even look foreword to it. Give them a new content every time, don’t just change some words around and expect them to be interested.
Don’t Look Like a Spammer
Be careful with what you write in the To:, From:, and Subject: fields. A big mistake is to hide or change your identity in the From: field. That could confuse your subscribers, believing that they are spammed. The Subject: field should be correctly spelled, there you have to remind the user who you are.
Be attentive with the personalization
It is possible that your customer feel more motivated receiving a personalized email. But the newsletter should not become too personal. People that haven’t heard much about you could feel you violate their intimacy. Also, you can spell the name of your client wrong, in this way they’ll feel discomforted.
Automatic Responder Email Software
What Is the Autoresponder
Autoresponder is an utility that automatically replies to e-mail messages with a pre-written response when that e-mail comes into a specific e-mail address. The Autoresponders can be used by individual persons and also by Web sites that need to respond to user e-mails automatically. An individual may use an autoresponder to inform the sender that he is out of the office and will reply in one week; an enterprise may use an autoresponder in response to a newsletter subscription request or subscription cancellation, to thank for posting a comment, voting.
How to Use Autoresponders
- Autoresponders can be used at your technical support email address to tell to your customer that you have received their message and will get back to them soon. These messages are very important because it assures your customers that their support request arrived at the destination.
- Autoresponders can be used to send forthcoming customers information like the price list of your products, your FAQ and other fixed information. People emailing that address will automatically receive that message in reply.
- Offering multi-part courses is one of several methods to attract visitors to your site. The autoresponder sends 2-3 chapters from the course or book to the customers, after that the message asks the customer to sign up for the rest of the paid course or book if they wish to continue. If the course is good, the autoresponder segments can be considered as an effective advertising of the product.
- For an online business to survive, it’s important for the owner to build an email list of the people who have readily given their names, expecting that they will be advised about things they are interested in. You can built this Opt- in-Mail list in several ways. So having an opt-in email list started you can follow up with them about your product offerings.
- Studied have shown that you need to present your product many times, before a potential customer decide to make a sale. Usually the people are not interested simply to ask for more information about your product, so you have to offer some incentives, like a free gift or service. Whatever the method, you have to get the potential customer into your autoresponder message sequence, then, in those messages, send your customer to your web site to make the sale.
The Autoresponder in a Bulk Email Marketing Campaign
An email software can use an autoresponder to allow users to get more information on a certain product, that you don’t want to detail in the newsletter body. The little secret about autoresponders is that you should let your subscribers understand that they receive an automatic generated message. A phrase like please do not reply to this message will help to do this.
The autoresponders should be friendly and personalized messages. You know, how the people like to see and hear your their names. But don’t exaggerate use the name sparingly in your emails. Make it naturally by placing it in sentences that are more personal in nature.