Bulk Email Tracking Software
E-mail tracking is a method for monitoring your email delivery to your intended recipient. It is useful when the sender wants to know if the recipient actually received the e-mail, or if they clicked the links.
There are two tracking methods. The first way requires a software installation in the user’s machine. When messages are sent, only the unique GIF names are downloaded from the tracker’s servers. The second method is to route the message through the tracker’s server by adding a suffix to the address. This method works with any computer and any e-mail client or Web browser.
In the Email Tracking Report you may viewing the stats:
- Opens - let you know how many recipient opens your email message. In order to get true statistics, count opens only once. For example, there are people that don’t read their newsletter in the body message but prefer to open it in a preview window, or enlarge it into a full size window.
- Click Thru - let you know how many recipients click the link on your email message to your website. The effectiveness of this click is not so big. Only 5% of those who access the link buy a product. Some users click through by mistake, and don’t read any content, while others clicked the link mechanically All these are uncountable actions.
- Sales - allows to know how many recipients finally make the purchase originated from your email message. To do this you need to insert a tracking code into your order confirmation page .
- Bounce Back - allows to know how many “bad” email address are in your list and got bounced back from the server . You can set the email software to remove the bouncing addresses automatically after a number of consecutive bounces, because there are not reason to send emails to bad addresses.
E-mail marketing and tracking
Some e-mail marketing tools include tracking as a feature. When you send a tracked e-mail message as a simple text message or a graphical html message, the e-mail marketing system may embed a tiny, invisible tracking image within the content of the message. When the recipient opens the message, the tracking image is referenced. When they click a link, another tracking code is activated. In each case a separate tracking event is recorded by the system. These response events are collected every time in a database, authorized the e-mail marketing software to report metrics such as open-rate and click-through rates.
Read-receipts
Some e-mail applications, employ a read-receipt tracking mechanism. Email read receipts are feature of the messaging system and need to be requested by the message sender and confirmed by the message recipient. They are used to verify if an important message has been read.
However, it doesn’t mean you will get an email in return. Not all e-mail applications support the read receipt option, in addition your recipients are not forced to click the notification button . Many of them may consider this system inconvenient, invasive.
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