Bulk Email List Management
All e-mail management services provide a complete profile and action history on your list members, including messages sent, opened, click-through rates and action tracking. The maintenance of your database can be released without problems uploading and downloading your existing database from a variety of file types (SQL, Excel, Access and more) and copy data between lists. Email list management features include:
Build and permanently enriching the email list
- Add a Sign-Up Form on each page of your site.
- Include a ?Send to a Friend” options.
- Send post cards to customers encouraging them to subscribe to email.
- Optimize Your Site for Search Engine Placement.
- Offer Opt-In Incentives.
Upload your custom data. Whether your list is in Excel?, MS Outlook?, ACT!?, Palm? or any other text-based format, the Email List Management will help you get your data uploaded quickly into your account.
Keep your email lists clean The visitors to web sites are protecting themselves by using temporary or false e-mail addresses. Fake email addresses cause problems as they quickly fill up your database.
- Delete unsubscribers.
- Delete bounces. But make sure its a hard bounce.
- Try to avoid free email accounts. Its a little hard to implement.
- Don’t buy email lists.
Unsubscribes processing ? Every email sent need to have unsubscribe instructions. Don’t send emails to recipients who have opted not to receive emails from you.
De-duplicate your e-mail list. Do not email someone twice in the same campaign.
Create List Filters. Perhaps you want to send a special issue just to clients in a specific region, or maybe you prefer to send separate versions of newsletter to different subscriber segments, in these cases can create multiple filters.
Manage bounces. You can specify the interval (in days) to wait before trying to re-send to a bounced email address. For example, if the interval is 2 days, the message will be sent again to the email address in 2 days. If the email bounces the second time, the address will be moved to the bounced list.
Managing spam accusations, that with mass email are almost inevitable.
If the contact list is bigger and bigger, it’s a good sign: your business is growing stronger and you’re making more money. But in the same time you can not continue to trust exclusively on your email clients’ options to send mass email. You need an email marketing software.
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